A big year for the Guild: reorganized with an emphasis on education; dues set; and 500 people became charter members; Betty Lou (Mrs. James) Bayless, now Mrs. Carter, chaired the first HGO Guild Opera Ball; pilot program for Opera in the Schools was begun by Genevieve Demme.
The Guild began Volunteers for Opera to help with routine work in the HGO office.
Guild president and Cues editor attend conference of one-year old Opera Guilds International.
Men’s Committee of the annual ball is introduced, especially to fund the opera docent program. Connie Hill organized the program with funds from Hooker Chemical Crop. and proceeds of the Guild garage sales. Participants included Terrylin Neale, Lillie Fontenot, Connie Hill, Britt Tita, Bette Carpenter, Pat Sagenkahn and Marta Foster.
First publication of Guild Directory underwritten by Guild; charter underwriters for Opera Cues instituted.
Beverly Sills was honoree of Guild Ball co-sponsored by March of Dimes.
Guild published the 25-year history of HGO.
First Guild Picnic in the Park
Guild made first attempt at merchandising with “Craft Boutique.”
Affiliated Artist Program was initiated through Columbia Artists Management to offer “informances” to the community; HGO Guild hosted Tenth Conference of Opera Guilds International.
Guild sponsored first Sneak-a-Peek program in Jones Hall.
With Houston Ballet Guild, HGO Guild established first Wortham Tour Guide program; Guild implemented “Open Up Opera” enrichment program.
Guild Boutique is established.
“Insights” partnership presentations with KUHF and Barnes and Noble, supported by HGO Marketing and the Studio, spread the message of upcoming opera to more than 700 attendees and directly resulted in an additional $2240 in ticket sales. HGO Marketing reported a 25% increase in sales for each of the promotions. Six docents, Al Berkowitz, Cathy Cox, Renee Dollinger, Barbara Johnson, Cynthia Johnson, Jo Lyday, and Patsy Martin made presentations. Adelma Graham, Mary Klapperich, Kris Lytle, and Marianne Cooley assisted in answering questions and providing Guild information.
HGO Guild launches its adult education program with When The Show Must Go On But The Voice Is Gone with speaker Richard Stasney, M.D. The program at the John P. McGovern Museum of Health & Medical Science was coordinated by Life Trustee Jesse Weir.
HGO Guild Service Volunteers begin supplying volunteers for HGOco programs; such as, ushers for High School Night and Student Matinees.
HGO Guild makes the initial contribution to the HGO Art Car.
HGO Guild begins providing volunteer and financial support to YAVA at its founding.
HGO Guild volunteers assist attendees with navigating the George R Brown Convention Center for performances at the Resilience Theater.
HGO Guild responded to pandemic conditions by introducing its first online auction. Proceeds were used to fund Guild programs when no other income was being produced.